Using Segmentation to Retain and Attract Different Audiences
Omniture sent me an email about a segmentation presentation they gave recently.
I didn't watch the presentation yet, but flipping through the PDF it seems like there is some really helpful information in here. I look forward to working through it.
Presentation by:
Bryan Eisenberg - co-author of best-selling books “Call To Action,” and “Waiting For Your Cat to Bark”
Sherry Lin - Senior Manager of Web and Business Analytics for the social news site Digg.com,
According to the email, you'll learn:
- A formula for Web site conversion
- The four main psychographics to use to begin segmentation today
- How Digg appeals to segments differently to keep visitors coming back to their site
