It’s All Marketing

Some is good. Some is bad. But it's all marketing. 
Tags


Filed under

Web Marketing

 
February 10, 2010
 

Using Segmentation to Retain and Attract Different Audiences

Omniture sent me an email about a segmentation presentation they gave recently.

I didn't watch the presentation yet, but flipping through the PDF it seems like there is some really helpful information in here. I look forward to working through it.

Presentation by:

Bryan Eisenberg - co-author of best-selling books “Call To Action,” and “Waiting For Your Cat to Bark”
Sherry Lin -  Senior Manager of Web and Business Analytics for the social news site Digg.com,

According to the email, you'll learn:
  • A formula for Web site conversion
  • The four main psychographics to use to begin segmentation today
  • How Digg appeals to segments differently to keep visitors coming back to their site

Loading mentions Retweet
Filed under  //   Web Marketing  

Comments [0]

February 5, 2010
 

Help with SEO Best Practices

If you're in marketing, you should not only know what SEO is but you should know how it works. SEOmoz published a good post a few months back that is a good introduction (or refresher) for SEO best practices. It is a quick and easy read that is well worth your time.

http://www.seomoz.org/blog/perfecting-keyword-targeting-on-page-optimization

Loading mentions Retweet
Filed under  //   Web Marketing  

Comments [0]

February 1, 2010
 

Utter iPad Fail

Seriously? You own iPad.com and this is all you got?

Loading mentions Retweet
Filed under  //   Web Marketing  

Comments [0]

January 27, 2010
 

MarketingSherpa’s ROAD Map to Social Marketing Maturity

Another webinar for those interested in that sort of thing.

Details:

Free marketing webinar with MarketingSherpa covering insights from MarketingSherpa's 2010 Social Media Benchmark Report.

Based on MarketingSherpa's 2010 Social Media Marketing Benchmark Report, discover during this one hour webinar:
  • How each of the three stages to social marketing maturity impacts results
  • Where your social marketing maturity stands in relation to other marketers
  • Insights on how B2B and B2C marketers plan a social media strategy
  • Which practices are routinely performed using a formal practice
February 4, 2010
2:00 p.m. EST

Speaker(s):
- Sergio Balegno, Senior Analyst, MarketingSherpa
- Jeanne Hopkins, Director of Marketing, HubSpot

http://www.hubspot.com/marketing-webinars/marketingsherpa-phases-of-social-marketing-maturity

Loading mentions Retweet
Filed under  //   Web Marketing  

Comments [0]

January 27, 2010
 

The iPad and Great Marketing Copy

I love Apple's ability to keep their marketing copy clear and simple. In today's announcement of the iPad, Steve Jobs summed up the iPad like this:

Our most advanced technology
in a magical and revolutionary device
at an unbelievable price.

Don't know if I'll buy one, but in just one sentence I know what it is all about.

Loading mentions Retweet
Filed under  //   Web Marketing   Writing  

Comments [0]

January 26, 2010
 

Free Website Conversion and Social Media Webinar

Not interested in Trends in Media for 2010? Then maybe you'd be interested in the Website Conversion & Social Media webinar. Both appear to be running on January 27th at 2 p.m. EST, so you'll have to chose one... unless you're really good at multi-taking.

Loading mentions Retweet
Filed under  //   Social Media   Web Marketing  

Comments [0]

January 23, 2010
 

Do you own your name?

You're in marketing, right?
So, do you own #1 in google for your name?
Personally, I'm working on it. Finally made the jump to the top 5 after a far too long stay at #11:

Loading mentions Retweet
Filed under  //   Web Marketing  

Comments [0]

January 23, 2010
 

Sales Funnel & Email Marketing by a Million Dollar Blogger

Odds are you aren't going to become the next blogging internet millionaire. That doesn't mean you can't pick up a tip or two from one.

In this video John Chow explains how he makes $40,000 a month with his blog using a sales funnel and email marketing.

It's worth watching.

 

Loading mentions Retweet
Filed under  //   Email Marketing   Web Marketing  

Comments [0]

January 22, 2010
 

2010 Content Marketing Trends and Predictions

The folks at Marketo and ClickDocuments have released, what appears to be, a helpful (FREE) little document about 2010 content marketing trends and predictions. I just downloaded my copy and have only glanced through it. Certainly looks like some good information in there.

One nice feature is that if you are super lazy, they've put together a top 10 list on page 3 that pulls trends they saw from their 39 contributors.  Here are some of their top 10 tips to whet your appetite:

3. Get Visual! If you think about content (white papers, blog posts, etc.) as just text, you’re missing huge opportunities to really connect with your audience. Your content has to look great and include plenty of visuals. And different styles of content, such as video, will become staples. Remember: You’re telling a story, and video is a great medium for storytelling.

5. Think About Engagement. Pushing ads is a thing of the past. Interacting and engaging with consumers – wherever they are (mobile will be big!) – will help you stand out from the crowd. It’s not about how many Twitter followers you have, it’s about how many you actually know and engage with.

8. Scale Back the Volume; It’s Quality that Matters. Too much content isn’t a good thing. But that’s what we’re starting to see, as publishing content becomes easier and easier. Quality rules the day! Before publishing something, really give some thought as to whether your readers would truly value the content and benefit from it. Be rigorous in your filtering. If something isn’t going to be hugely valuable to your audience, don’t publish it.

Our Bonus Tip - It’s not the size of your megaphone that matters; it’s the size of your customers’ megaphones. Create content that encourages your customers and audience to do the marketing for you. Create content that your audience absolutely has to share because it’s that good! Provide a level of customer support and engagement that inspires your customers to tell the world. Then: You win.


You can grab your copy of the full report here.

Hat tip to the folks at http://twitter.com/maplest for pointing this out.

Loading mentions Retweet
Filed under  //   Social Media   Web Marketing   Writing  

Comments [0]

January 22, 2010
 

I can get $10

I'm obviously checking my gmail account during lunch... thus the posts...

Anyway, I bought a new coffee pot on Amazon the other day and, today, received an email saying that I qualified to receive a free subscription to my choice of GQ, SELF, Conde Nast Traveler or Architectural Digest. Then, in the Terms and Conditions I saw this:

I find it interesting that it calls it a "refund." Is that odd, or is it just me?

Loading mentions Retweet
Filed under  //   Magazines   Web Marketing  

Comments [0]