It’s All Marketing

Some is good. Some is bad. But it's all marketing. 
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January 28, 2010
 

Random Notes from Dan Zarrella's Talk

These are my notes from Dan Zarrella's Social Media Talk. Somewhat random. 

I'll link to the recording and presentation slides when I get them

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Takeaway #1 - Try lots of campaigns (variation) and iterate on what works

If idea passes to more than 1 = Epidemic (Idea will spread rapidly)
If idea passes to one = Endemic (idea will spread, just not rapidly)
If idea passes to less than 1 = Die out (Idea will die)
Most marketing ideas have far less than 1.

"The more valuable the sentiment or the activity the members exchange with one another, the greater the average frequency of interaction of the members" (Quote lost)

Social Proof - "One means we use to determine what is correct is to find our that other people think is correct... we view behavior as more correct in a given situation to the degree that we see others performing it" - Robert Cialdini
-- Tweet meme button
-- Seeing lots of people RT gives more weight to a post

as social proof gets piled on a post (idea, etc), its value increases

Information voids - rumors spread when there is an information void.
Takeaway #2 - Don't let voids to develop around your brand.
When information is scarce, become the source of information.

The goliath effect - Position yourself from a David position. This can get your audience to side with you. (example - Droid)

Communal recreation - "telephone" game.  This is what happens to ideas as they spread.

Takeaway #3 - Be a box of crayons, not a rubber stamp.
"elf me" // lolcats // encourage remixing

New/Old - creating viral idea
Take new content and fit into old structure
take old content fit into new structure
Romeo Juliette movie (old story, told new)

Exposure: More people following, increase odds
- Seed your campaigns to more people
- Find influencers

Takeaway #5 - Find and target your influencers

Awareness:
lots of people have "seen" your tweet from exposure, but we need to break through the noise
Graphic - Bigger banner ads get more clicks
Selective attention - hearing your name across a crowded, noisy room
Takeaway #6 - personalize: talk to your target audience

Don't post links all the time. The more links per hour the less click through
Takeaway #7 - avoid link fatigue.

Motivation: Why do people share
Personal Relevance ("right up my ally" or "I knew my readers would like this")

Takeaway #8 - Use combined relevance

What do people share?
RTs are noun heavy. Sound like news headlines.
Uniqueness

Takeaway #9 - Don't forget calls to action

Self-reference 
don't talk about yourself so much

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January 28, 2010
 

Dan Zarrella on The Science of Social Media Marketing

Just saw this on Twitter. The webinar is at 10 a.m. PST (as in 10 minutes from now). http://www.oreillynet.com/pub/e/1516

Dan is the real deal, so I'm actually excited about listening to this one.

Dan will cover:

* The history of word of mouth marketing, from pre-web to online
* Lessons from social psychology, memetics, and statistics to understand what motivates people to share information
* Scientifically proven best practices for getting people to talk about your business online

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January 26, 2010
 

Free Website Conversion and Social Media Webinar

Not interested in Trends in Media for 2010? Then maybe you'd be interested in the Website Conversion & Social Media webinar. Both appear to be running on January 27th at 2 p.m. EST, so you'll have to chose one... unless you're really good at multi-taking.

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January 22, 2010
 

2010 Content Marketing Trends and Predictions

The folks at Marketo and ClickDocuments have released, what appears to be, a helpful (FREE) little document about 2010 content marketing trends and predictions. I just downloaded my copy and have only glanced through it. Certainly looks like some good information in there.

One nice feature is that if you are super lazy, they've put together a top 10 list on page 3 that pulls trends they saw from their 39 contributors.  Here are some of their top 10 tips to whet your appetite:

3. Get Visual! If you think about content (white papers, blog posts, etc.) as just text, you’re missing huge opportunities to really connect with your audience. Your content has to look great and include plenty of visuals. And different styles of content, such as video, will become staples. Remember: You’re telling a story, and video is a great medium for storytelling.

5. Think About Engagement. Pushing ads is a thing of the past. Interacting and engaging with consumers – wherever they are (mobile will be big!) – will help you stand out from the crowd. It’s not about how many Twitter followers you have, it’s about how many you actually know and engage with.

8. Scale Back the Volume; It’s Quality that Matters. Too much content isn’t a good thing. But that’s what we’re starting to see, as publishing content becomes easier and easier. Quality rules the day! Before publishing something, really give some thought as to whether your readers would truly value the content and benefit from it. Be rigorous in your filtering. If something isn’t going to be hugely valuable to your audience, don’t publish it.

Our Bonus Tip - It’s not the size of your megaphone that matters; it’s the size of your customers’ megaphones. Create content that encourages your customers and audience to do the marketing for you. Create content that your audience absolutely has to share because it’s that good! Provide a level of customer support and engagement that inspires your customers to tell the world. Then: You win.


You can grab your copy of the full report here.

Hat tip to the folks at http://twitter.com/maplest for pointing this out.

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January 19, 2010
 

Too Good for Facebook?

At what point do you or your brand become so big that you need your own social network?
Is this reinventing the wheel?
I wonder how successful micro social networks really are?
Any Ning users want to weigh in?

http://community.maxlucado.com/

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January 14, 2010
 

Even when you think it isn't...

...it's all marketing.


My thoughts:

1. I trust Jesse.
2. Detailed satellite images are cool.
3. Sharks are cool.
4. Sharks + People = Suspense (see Jaws)
5. I totally didn't see that coming.

I've got to say, this was some pretty sweet marketing. What do you think? 

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